First off I must state that I have been a beer drinker for a long time. I enjoy it. I’ve had everything from the most obscure trappist ales from Belgium to kegs of cheap light beer at college parties. That being said, understand that I knew EXACTLY what I was getting into when I bought this beer...or so I thought. I was up north with a few buddies for an ice fishing weekend in Northern Michigan last month. With an extremely thin budget, we knew it was a matter of quantity over quality when it came time to buy provisions for the weekend. When we saw this cheap beer for $11.99 a 30 pack, we bought 2 of them figuring it would be something like Natty Light or Milwaukee’s Beast. That was our first mistake as you’ll see... Appearance: Like I said, we weren’t expecting a $12 bottle of Chimay Ale when we bought this stuff, so I won’t hold the rediculous logo against it. SMELL: Here’s where I felt the first wave of nausea surge thru my body. It was like a cross between exhaust fumes, burnt corn, and that formaldehyde smell you got back in high school discecting frogs. I knew it wasn’t going to smell like roses, but this was worse than the last beer floating in the cooler water after 2 days of camping. TASTE: Now here is where I REALLY started to realize the error of my ways. This stuff made the last 6th of a warm keg of Old Style Light, After a football tailgate, with the ice far far gone, sitting in the sun all day on a 90 degree Summer day in the back of a pickup truck, taste like a $10 bottle of Orval at Morton’s Stakehouse in Chicago. The previous reviewer who described it as being "rancid" just did an injustice to rotting roadkill everywhere and the scavengers who eat it. This stuff would need 3 promotions to get to the status of mosquito-eggy water which has been sitting in a plastic bucket for a year and a half behind someone’s garage. It was soooo bad we started to laugh (in retrospect crying would have been more appropriate). We gave one to the two 60 year old ice fisherman in the shanty next to us. After one sip this old guy spit it out onto the ice and loudly proclaimed "Where did you get this s%$^!" or something to that effect. I mean seriously. How bad must a beer be for an ice fisherman to dump it out !?! Have you ever seen these guys?? They can whack down a 12 pack of Black Label like its nothing. They bait hooks all day and eat chips without even cleaning their hands, but this is what did them in. Now keep in mind this was while it was ICE COLD (we were on a frozen lake on a 5 degree day after all, how much colder can you make it?) They should make Survivor contestants drink this...they would WISH the next challenge involved cockroaches and worms. MOUTHFEEL: The trick is to open up your esophagus as if you were swallowing a pill and bypass the taste buds entirely. You don’t want to let it linger on your palate any longer than biologically necessary to ingest it. This isn’t exactly a bottle of ’64 Rothschild. Drinkability: Perhaps that Bear Grillys guy from Man Vs. Wild can legitimately claim to have had worse, but as for me? I’d have to put this at the bottom of the totem pole. It ranks somewhere slightly above toxic waste but below rubbing alcohol. I have a feeling that the makers of Natural Light, Milwaukee’s Best, and Pabst Blue Ribbon were behind the creation of this beer, in order to bolster their own sales in the college frat market. If you’re jonesin’ that bad for a buzz, stick to the Natty Light or the Gennessee. Learn from our mistake. This stuff should be banned.