I have a relative who hates the use of the word “trip” as a noun or adjective in reference to travel, e.g., “I am taking a trip to Florida for Spring Break.” It’s so hard to avoid since it comes up regularly and is always, to me, a valid and grammatical use. Even airlines say “Review your trip details” and such. So, when I am around him, I try to avoid using that word in that context. Using it in other contexts, such as “Don’t trip on the curb!” are apparently OK. But I got ripped a new one one time years ago.
We all have pet peeves like that. (For example, I hate “where” and “at” in the same sentence due to redundancy), but, for the life of me, I don’t get where the “trip” avoidance came from, and since it’s sensitive, I won’t ask.
So I won't talk about my "upcoming trip to the conference" around him, but saying, "I am traveling to the conference" would be fine. Meanwhile, I am glad he doesn't work in a job where he has to read trip generation reports, as I am doing right now.
Gas stations don't really generate much traffic. They are really places people go on the way to or from somewhere else, with very rare exceptions. Regardless, we need the report.
Jim