An inquiry from my brother, the college professor, who teaches sociology at SUNY-Oswego:
"I'm going to be teaching [a course in] Popular Culture in the spring, but I've decided on an entirely new emphasis: consumer culture. One of the things I'll talk about is the mall. I already have a book for students to read -- Call of the Mall, by Paco Underhill -- a popular book by an anthropologist who studies malls. I'm also familiar with The Malling of America by Kowinski, also a popular book. What I need now is a book or two to inform myself more fully -- a serious book on the development of malls in America. A history of malls, so to speak. Any ideas?"
"I'm going to be teaching [a course in] Popular Culture in the spring, but I've decided on an entirely new emphasis: consumer culture. One of the things I'll talk about is the mall. I already have a book for students to read -- Call of the Mall, by Paco Underhill -- a popular book by an anthropologist who studies malls. I'm also familiar with The Malling of America by Kowinski, also a popular book. What I need now is a book or two to inform myself more fully -- a serious book on the development of malls in America. A history of malls, so to speak. Any ideas?"